I ordered these for our medical device sales team and it was very well received. Written in the parable style of their previous books, raving fans and gung ho. Essentially, the book provides you with 3 secrets to excellent customer service in the form of a fun and entertaining story. That said, the advice still standsand i found myself having aha. The underground playbook for creating a mass movement of people who. As is the case with most of his books however, ken blanchard has buried a vast amount of knowledge and insight between the lines and behind the words of raving fans. A straightforward and snappy guide to successful customer service from the author of the bestselling the one minute manager. In dotcom secrets, you learned what sales funnels are, and how they can help you sell your products online. Session objective nonverbals to bring about consistency in meeting and exceeding customer needs and thereby providing raving fans service 4. Under the direction and guidance of a group of mentors, len must overcome three. How to create good raving fans with legendary customer service the goal then becomes to create raving fans that cant stop talking to their friends, family, peers, and coworkers about the amazing customer service and overall experience they had with your business. Jun 19, 2018 how to create good raving fans with legendary customer service the goal then becomes to create raving fans that cant stop talking to their friends, family, peers, and coworkers about the amazing customer service and overall experience they had with your business. A raving fan is a customer who is extremely satisfied.
There are three secrets to raving fans customer service, what are they. This secret is taught by leo varley, the owner of the department store. The first part of the books deals primarily with your mass movement, which is just a fancy term for your audience or fans. Sheldon bowles and ken blanchards raving fans, is written in the parable style of gung ho. Continuing my pattern of comparing books to others, raving fans is the five people you meet in heaven combined with the celestine prophecy. This, in a nutshell, is the advice given to a new area manager on his first dayin an extraordinary business book that will help everyone, in every kind of. It has two main characters charlie and the area manager. To have a massively successful business, you need raving fans.
New school selling entrepreneurs and sales professionals. Told as one continuous story line, raving fans is a quick read, as are all of ken blanchards books. Blanchard, including the one minute manager, and raving fans. Shawn marble book report the book raving fans, by kenneth blanchard and sheldon bowles, is focused on the importance of customer service and teaches the average person how to create raving fans the book is told in a story like format. As business owners, we constantly read and hear how we should be wowing customers.
Blanchard, 1993, morrow edition, in english 1st ed. But if you have completed reading one of my favorite books, then you should follow that up by picking up expert secrets. Apr 25, 2012 but if you want to create raving fans for whatever it is youre doing, then remember this. Throughout the book, charlie teaches the area manager about the mysterious three secrets by taking him to different businesses that useshow more content. By going straight to boardrooms and assembly lines for their examples, the authors put the one minute concepts into working systems that. I recently finished reading raving fans a revolutionary approach to customer service by ken blanchard and sheldon bowles. Profitable persuasion proven strategies for sales and management success, secrets of peak performers, and the ultimate success secret which he coauthored with marketing legend, dan kennedy.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. The only drawback to the style of this book lack of chapters is that when you want to look up the three different secrets to developing raving fans, you have to flip through the book to find the pictures that represent the keys. Jul 21, 20 i recently finished reading raving fans a revolutionary approach to customer service by ken blanchard and sheldon bowles. We spent the next few weeks sharing ideas on how to apply the lessons learned and provide raving fan service to our customers.
You will always need to promote your product or service, but as you convert your prospects into customers and, in turn, convert customers into raving fans, give more value than they expect. To compete in todays business environment, you have to create raving fans. The main focus of the book is on three essential areas, decide, discover, and. There are three secrets to creating raving fans decide what you want, discover what. A definition nonverbals raving fans customer satisfaction v s 5. I dont care if you work for a worldrenowned fortune 500 company or a small familyrun business consisting of 6 employees this 8page book can have an enormous positive impact on every person in your organization and every customer you serve. There are three main lessons in the book and the rest is filler. Three simple ways to implement raving fans customer service. This book by ken blanchard and sheldon bowles presents a simple but powerful 3 part framework to help you to deliver amazing customer service and achieve outstanding bottomline results. Raving fans, in a nutshell, is the advice given to a new area manager on his first day in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottomline. Raving fans is a great book about the 3 secrets to great customer service. Below are key excerpts from the book, outlining the principles of developing raving fans the ultimate in customer service. The underground playbook for creating a mass movement of people who will pay.
The main ideas in the book are the three secrets to creating raving fans. Told in the parable style of the one minute manager, raving fans uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make raving fan service a constant featurenot just another program of the month. Written in the parable style of the one minute manager, raving fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make raving fan service a constant featurenot just another program of the month. Review of raving fans a revolutionary approach to customer. Through a fable, this book presents a simple framework on how to build a raving fan base.
Raving fans, ken blanchard books, raving fans book. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. How to create raving fans with legendary customer service. Creating raving fans for your business tony robbins. There are three secrets to creating raving fans decide what you want. The book raving fans is, in my opinion, an essential read for anyone. The message and learnings in the book however can, and should, be utilized globally. Mar 06, 2018 told as one continuous story line, raving fans is a quick read, as are all of ken blanchards books. When you make a sale, news of what you are trying to accomplish may or may not spread beyond the. But if you want to create raving fans for whatever it is youre doing, then remember this. Raving fans is a parable that teaches how to define a vision, learn what the.
In this video i discuss the three big principles in the book raving fans, a revolutionary approach to customer service by ken blanchard. Your customers are only satisfied because their expectations are so low and because no one else is doing better. Deciding what you want is tailoring your business to the customers. In this raving fans summary, well briefly outline the 3 secrets of creating raving fans. The only drawback to the style of this book lack of chapters is that when you want to look up the three different secrets to developing raving. May 19, 1992 considering raving fans covers a compelling topic and is only 2 pages, i figured id read it. Listen to raving fans by sheldon bowles, kenneth blanchard. At 1, large font pages its a quick read, and a deceptively simple one at that. Shortly after i started reading this book, i had to shut up my inner critic and open. The second book in this recordbreaking series, putting the one minute manager to work, turns the three secrets of one minute management into daytoday skills and shows how they work in reallife situations. Written in the parable style of the one minute manager, raving fans uses a brilliantly.
Steve is the author or coauthor of 3 books including. Just having satisfied customers isnt good enough anymore. Raving fans by ken blanchard and sheldon bowles 1193 words. A revolutionary approach to customer service, and more on.
Raving fans is written by ken blanchard and sheldon bowles, whose books have sold more than 12 million copies in twentyfive languages. If you can master the later, you will find your fans will go raving mad for your emails and in turn, your books. The book raving fans by ken blanchard and sheldon bowles is written in parable style which teaches the average person the importance of providing customer service and implementing effective systems to create raving fans a basic requirement. This book by ken blanchard and sheldon bowles presents a simple but powerful 3part framework to help you to deliver amazing customer service and achieve outstanding bottomline results. This book uses a narrative, thirdperson format to show the reader the benefits of employing the mindset of businesses with raving fans. This book describes three secrets that, if embraced, will allow the reader to create a truly unique client service experience for their practice. Heres an overview of detail so you know what you are getting. The expert secrets book is split into 5 distinct sections and includes a total of 22 expert secrets chapters. With well over a million copies sold, raving fans is an extraordinary business book that helps everyone, in every kind of organization or business, deliver stunning customer service. Written in the parable style of the one minute manager, raving fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make raving fan service a constant featurenot just another program of. Raving fans is a parablestyle story that teaches how to define a vision, learn what the customer really wants, and deliver effective systems that turn customers into raving and spending fans.
This is sooo a book of the 90s, where we had epiphanies about things we should already know as common sense, but werent utilizing. It uses a brilliantly simple and charming story to teach how to define a service vision, learn what a customer really wants, institute effective systems, and make stunning customer service a competitive advantagenot just another flavor of the month program. Raving fans ken blanchard hardcover harpercollins publishers. If you havent finished reading dotcom secrets yet, then you should go ahead and do that. As a fiction author, there are two ways to write your autoresponders one is to write from your own viewpoint, the other is to write from the viewpoint of one of your characters. This, in a nutshell, is the advice given to a new area manager on his first dayin an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottomline results. Raving fans by sheldon bowles, kenneth blanchard audio book. A raving fan is a customer who is so overwhelmed and floored by customer service they cant stop telling others about their experience. Deliver more than you promise to create raving fans. First you will need a detailed vision, creating a vision of your future customer service model centered on your customers will take time and effort but without it you will not be able to progress.
I havent really seen anyone explain how to go from ok customer service to out of the park customer service. We use your linkedin profile and activity data to personalize ads and to show you more relevant ads. Considering raving fans covers a compelling topic and is only 2 pages, i figured id read it. A revolutionary approach to customer service by ken blanchard and sheldon bowles. We live by the book raving fans by ken blanchard and sheldon bowles, which has taught us to strive for raving fans customer service.
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